At YesChinaTour.com, we recognize that earning and retaining your trust is one of the most important things we do as a business. Protecting your privacy is a responsibility we take very seriously.

We have prepared this Privacy & Security Policy to help you understand how YesChinaTour collects, uses and seeks to safeguard the Personal Information (as defined below) you provide to us on our websites, via email, and through our service providers and distribution partners. This Privacy & Security Policy does not address, and we are not responsible for, the privacy, information or other practices of any third party, including any third-party distribution partners, suppliers and tour operators, and any third party operating any site to which our websites contain a link. By accessing or using our websites, or providing information to us in connection with our websites, you agree to the terms and conditions of this Privacy & Security Policy.

>>What Information Do We Collect?
>>Cookies, and How We Use Them
>>How We Use Your Personal Information
>>Our Distribution Partners and Suppliers
>>Our Security and Storage Measures
>>Changes to Our Privacy & Security Policy

What Information Do We Collect?

We collect two types of information from you on our websites, via email, and through our service providers and distribution partners. Personal Information is information that identifies you personally, such as your name and email address. We also collect Other Information that does not identify you personally, such as gender, country of residence and other demographic information.
In order to purchase our products or services, it is necessary for you to disclose Personal Information, including your name, address, email address, phone number, credit card details and other personally identifying information. If you do not provide Personal Information when purchasing one of our products or services, we cannot confirm your purchase or fulfill your booking

When you register with YesChinaTour, we ask for basic information including your name and email address, and Other Information such as your signup location.

When you visit YesChinaTour.com or any of our affiliates' web pages that are hosted by us, our web server automatically recognizes and collects your IP address, which is assigned by your Internet Service Provider and does not identify you personally. To help us analyze the usage of our websites and related services, and to send more relevant communications to you, we also collect and keep track of Other Information such as your website searches and bookings.

In some instances we may also ask for Other Information such as demographic data, including your country of residence, gender, age, travel habits, etc. We also use cookies (as discussed below) to collect information about the performance and usability of our websites.

Cookies, and How We Use Them

"Cookies" are pieces of information that are stored by your web browser on your computer's hard disk, for record-keeping purposes. Cookies in and of themselves only identify your computer; they do not personally identify you.

First-Party Cookies: At YesChinaTour we make use of cookies to store your preferences, record session information, collect information on how you visit and access our websites, and to tailor our web pages to your needs. We also use cookies to analyze and measure the effectiveness of our email communications, website features and offerings, and advertisements.

Most web browsers allow you to turn off cookies; however, turning off cookies will limit your use of our websites. To learn more about changing your browser's cookie settings, please see the appropriate informational link:

Internet Explorer: http://windows.microsoft.com/en-US/windows-vista/Cookies-frequently-asked-questions
Firefox: http://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Chrome: https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies
Safari: http://support.apple.com/kb/PH5042

How We Use And Disclose Your Personal Information

We use your personal information in the following ways:
To provide you with the information you request about our products
To fulfill your bookings
To confirm your purchases
To ensure you are correctly billed
To measure and track demographic details about our customers
To target content on our website to more closely match your interests

We will provide you with choices regarding the use and disclosure of your Personal Information for marketing purposes.

Some of the Personal Information we collect is shared with our service partners (e.g. tour operators) who are directly involved in fulfilling the purchases you have made from us. We only provide our service providers with your name and your local contact details, if you provide them (e.g., your hotel name for pick-ups and drop-offs, your local phone number, your mobile phone number, your email address, etc.) We do not provide our service providers with any other Personal Information. If you decide to provide any Personal Information directly to a service provider, we recommend that you review the service provider's Privacy & Security Policy to determine how such service provider may use or disclose your Personal Information.

The information we collect helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can "opt-out" of our ability to analyze such data.

We may also use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; or (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may use and disclose Other Information for any purpose. In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information, as long as it is so combined.

Our Distribution Partners and Suppliers

Our products are made available through our third-party distribution partners and suppliers. Our distribution partners and suppliers may have privacy policies that differ from YesChinaTour's Privacy & Security Policy.

You should also be aware that some product or tour suppliers and some of our distribution partners may need additional Personal or Other Information (such as health or physical fitness information) to determine whether you can participate in an activity. You should read and rely upon the relevant supplier's or partner's Privacy & Security Policy only (and not YesChinaTour's Privacy & Security Policy), if YesChinaTour does not collect this information from you directly.

Some suppliers or distribution partners may operate in countries or states that do not have laws or regulations for the protection and safeguarding of Personal Information. YesChinaTour seeks to take reasonable steps to persuade all its suppliers and distribution partners to adopt and adhere to privacy policies that are substantially similar to this one. However, please be aware that YesChinaTour is not in a position to force adherence, so we will rely on you and our other Customers to inform us if your privacy is not being adequately protected by our suppliers or distribution partners. YesChinaTour may then seek to take steps (including severing its relationship with offending suppliers or distribution partners) to help prevent other occurrences.

Our Security and Storage Measures

At YesChinaTour we seek to maintain the integrity and security of your Personal Information.
We use industry-standard encryption protocols when receiving and transferring your Personal Information. In fact, when you send Personal Information to us over the Internet, we first require that a "secure session" be established using Secure Socket Layer (SSL).

We seek to store your Personal Information in secure operating environments that are not accessible to the general public, and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your Personal Information by our employees or third parties.

However, no data transmission over the Internet or data storage environment can be guaranteed to be 100% secure, so we cannot give an absolute assurance that the information you provide to us will be secure at all times. YesChinaTour will not be held responsible for events arising from unauthorized access to your Personal Information. YesChinaTour will rely on you telling us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether the security breach was related to the data transmissions from or to YesChinaTour and let you know what steps can be taken and have been taken to help rectify the problem. Further action, such as reporting incidents to the police or other proper authorities, may also be required.

Changes to Our Privacy & Security Policy

We know that our business will continue to evolve as we introduce new products, and, as such, from time to time this Privacy & Security Policy may be reviewed and revised.

YesChinaTour reserves the right to change this Privacy & Security Policy by posting the changes on its website.